Beyond either/or; bridging worlds to sculpt comprehensive possibility.
Empowering brands to forge deep and enduring
connections with their audiences through strategy
that synthesizes commerce, creativity, and culture.
About
Nøne of the Above® is a Brand Marketing consultancy helmed by Sean Damian Tucker, an interdisciplinary Brand Architect, Marketing Executive, Strategist, Cultural Purveyor, Operator, and lifelong student.
A citizen of the world, throughout his 20+ year career of living and working across key cities in Asia, the US, and Europe, Sean has supported an all-star roster of global brands and agencies, honing a keen sense of diverse cultures, markets, and people along the way.
Sean is boundlessly curious, has sharply honed instincts, and has a multi-faceted mind, a unique hybrid of creative and logical thinking.
Ingrained in the work, you will find remnants of his various passions, which include art, culture, wellness, running, Eastern philosophy, technology, and entrepreneurship.
Partners and Previous Employers:
Nike, Jordan, Converse, adidas, Flight Club/Goat, Mattel, IMG, Mastercard, Dyson, Coca-Cola, Starbucks, On…
Sean Damian Tucker
NøtA partners with brands to sharpen perception and expand expression — helping them move with depth, act with clarity, and deliver across dimensions—the result: immersive, culturally attuned brand ecosystems that connect and endure.
Approach
Our top priority is to deeply understand our partner's brand, the industry they are in, their target audience, and their unique goals.
This knowledge helps us uncover valuable insights, identify meaningful connections, and discover opportunities that can be leveraged to create a tailored strategy to set them apart.
Every solution we deliver is tailored to meet their needs and requirements.
We don't believe in a one-size-fits-all approach, as we understand that every brand is unique and requires a distinctive approach.
Services
Who We Serve
We exclusively partner with challengers, innovators, and startups, working to deliver unparalleled experiences for their audiences to engage with the brand and its products.
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![Starbucks Japan x Porter Collaboration]()
Starbucks x Porter
Concepted a powerful partnership between Starbucks Japan and heritage Japanese bag company Porter, devised to achieve Starbucks' goal of providing their audience with stylish and ecologically impactful ways to take their favorite beverages and snacks on the go.
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![Converse x Clot Collaboration]()
Converse x Clot: One Star
Worked with collaborative partners to revitalize the One Star, a Converse heritage franchise, through captivating content and storytelling that authentically celebrated the culture and inspiration behind the unique design.
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![Nike SB: Go Skate Day 2013]()
Nike SB - Skate Safari
Created distinctive access to sport for the New York City skate community during the seminal skate holiday Go Skate Day via a mobile skate park built on a barge that traversed the boroughs, granting local communities a one-of-a-kind chance to take part in history, skating some of the most legendary courses.
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![Virgil Abloh x OffWhite x Nike]()
Converse x Virgil Abloh
Co-conspired with the legendary designer, Virgil Abloh to create a profoundly inclusive crowd-sourced activation allowing 180k+ Converse and Virgil fans to submit images of their favorite Converse Chuck Taylor to be featured in his upcoming product launch exhibition.
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![Brand activation fusing tech and art to launch a new concept and product for Nike.]()
Nike Hyperfeel
Developed a large-scale, groundbreaking, comprehensively interactive brand activation that invited consumers to experience new Nike footwear innovation through total immersion into a multi-sensorial labyrinth, allowing them to see and feel what it is like to sport the product.
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![Rebranding of the Flight Club brand and retail experience.]()
Flight Club
Led comprehensive rebranding of sneaker culture institution Flight Club, re-imagining the full spectrum of its brand touchpoints from the intangibles of customer service to the tactility and flow of retail design, leading to a greatly enhanced customer experience and much-elevated brand positioning.
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![Campaign to relaunch and reimagine one of Nike's most coveted brands, ACG.]()
Nike ACG
Sparked the reinvention of cult Nike Brand ACG, updating it based on cultural insights and changing consumer behaviors of modern urban consumer lifestyle.
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![Partnership between Starbucks and Peanuts celebrating the shared values of community, connection, and kindness that both brands deeply embrace.]()
Starbucks x Peanuts
Developed a powerful 360° brand campaign for the Starbucks x Peanuts - Happiness is Being Kind project. The project celebrated the values of humanity, positivity, and connectedness that are important to both brands. The campaign uplifted audiences through compelling brand and product experiences and created a dimensional impact.
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![Comprehensive brand activation and product experience for the launch of the Nike x Pigalle Air Raid capsule collection at Fashion Week NYC.]()
Nike x Pigalle: Air Raid
Developed a distinctive opportunity to allow lifestyle, introducing creative cultural thought-leaders unique access to sport during New York Fashion Week via a product collaboration and immersive brand activation, which placed a new lens on basketball culture.
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![Nike x Gyakusou x Jun Takahashi x Undercover]()
Nike: Gyakusou
Led campaign development and brand management for Gyakusou, one of Nike's revolutionary and enduring collaborations with seminal fashion design and runner, Jun Takahashi of Undercover. This project significantly changed the perception of running and inspired a younger, creative, global audience to embrace the running lifestyle.
