Nøne of the Above®
Independent Brand Practice
Tokyo / Global
Brand Architect + Cultural Strategist
Culture + Commerce
Creativity + Consciousness
Building deep and enduring connections between brands, people, and culture.
Nøne of the Above®
02 / The Practice
What We
Deliver.
Strategy, narrative, and cultural relevance.
01 / STRATEGY
Brand Identity & Positioning
Clarifying who the brand is and what it stands for.
02 / NARRATIVE
Narrative & Messaging Architecture
Articulating the voice, language, and story.
03 / CULTURE
Cultural Strategy & Presence
Guiding how the brand moves in culture.
03 / SELECTED WORK
Ideas made real.
A selection of work across brands, culture, and creativity.
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![Starbucks Japan x Porter Collaboration]()
Starbucks x Porter
Conceived a partnership connecting Starbucks Japan and PORTER through design, utility, and everyday culture.
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![Converse x Clot Collaboration]()
Converse x Clot: One Star
Revitalized the iconic One Star through culturally rooted storytelling, collaboration, and creative content.
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![Nike SB: Go Skate Day 2013]()
Nike SB - Skate Safari
Created a traveling skate experience connecting New York's boroughs, communities, and next generation of skateboarders.
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![Virgil Abloh x OffWhite x Nike]()
Converse x Virgil Abloh
Co-conspired with Virgil Abloh on an inclusive, crowdsourced activation, inviting 180K+ fans to contribute to his launch exhibition.
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![Brand activation fusing tech and art to launch a new concept and product for Nike.]()
Nike Hyperfeel
Created a groundbreaking, multisensory brand experience that immersed consumers in Nike Hyperfeel innovation, allowing them to see, feel, and experience the product through an interactive labyrinth.
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![Rebranding of the Flight Club brand and retail experience.]()
Flight Club
Led the comprehensive rebranding of Flight Club, redefining its identity, retail experience, and customer engagement to elevate the iconic sneaker culture institution’s positioning and cultural relevance.
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![Campaign to relaunch and reimagine one of Nike's most coveted brands, ACG.]()
Nike ACG
Spearheaded the reinvention of Nike ACG, reimagining the cult brand through cultural insights and evolving consumer behaviors to connect with a new generation of urban explorers.
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![Partnership between Starbucks and Peanuts celebrating the shared values of community, connection, and kindness that both brands deeply embrace.]()
Starbucks x Peanuts
Developed a 360° brand campaign for Starbucks × Peanuts, celebrating kindness, positivity, and human connection through immersive storytelling, engaging product experiences, and meaningful cultural impact.
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![Comprehensive brand activation and product experience for the launch of the Nike x Pigalle Air Raid capsule collection at Fashion Week NYC.]()
Nike x Pigalle: Air Raid
Bridged sport, style, and culture during New York Fashion Week through a product collaboration and immersive brand activation, offering cultural tastemakers a fresh perspective on basketball.
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![Nike x Gyakusou x Jun Takahashi x Undercover]()
Nike: Gyakusou
Led campaign development and brand management for Nike × Undercover Gyakusou, Jun Takahashi’s groundbreaking running collaboration, redefining running culture and inspiring a new generation of style-conscious, creative runners worldwide.
