Nøne of the Above®

Independent Brand Practice
Tokyo / Global

Brand Architect + Cultural Strategist

Culture + Commerce
Creativity + Consciousness

Building deep and enduring connections between brands, people, and culture.

Explore the Practice Get in Touch

Brand Architect +
Cultural Strategist

Empowering brands to forge deep and enduring
connections with audiences through strategies that synthesize commerce, creativity, and culture.

Brand Identity & Positioning
Clarifying who the brand is and what it stands for.

Narrative & Messaging Architecture
Articulating the voice, language, and story.

Cultural Strategy & Presence
Guiding how the brand moves in culture.

What We Deliver

For over twenty years, I have worked across global brands, emerging ventures, and creative-led teams, helping shape identity, narrative, and cultural resonance. My experience spans sport, culture, design, lifestyle, and technology; operating at both strategic and creative altitudes.

My Experience

About

Reflections on culture, identity, creativity, and the evolving role of brands.

The Journal

Journal

If you are building something thoughtful, intentional, and culturally aware, I welcome the conversation.

Connect

Connect
  • Starbucks Japan x Porter Collaboration
  • Converse x Clot Collaboration
  • Nike SB: Go Skate Day 2013
  • Virgil Abloh x OffWhite x Nike
  • Brand activation fusing tech and art to launch a new concept and product for Nike.
  • Rebranding of the Flight Club brand and retail experience.
  • Campaign to relaunch and reimagine one of Nike's most coveted brands, ACG.
  • Partnership between Starbucks and Peanuts celebrating the shared values of community, connection, and kindness that both brands deeply embrace.
  • Comprehensive brand activation and product experience for the launch of the Nike x Pigalle Air Raid capsule collection at Fashion Week NYC.
  • Nike x Gyakusou x Jun Takahashi x Undercover