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Nike Tokyo Design Studio: Lessons in Brand & Cultural Innovation
Brand Strategy & Marketing, Culture & Creativity Sean Tucker 10/14/25 Brand Strategy & Marketing, Culture & Creativity Sean Tucker 10/14/25

Nike Tokyo Design Studio: Lessons in Brand & Cultural Innovation

Once home to Nike Tokyo Design Studio, Nakameguro shaped global brand culture. A reflection on TDS, creativity, and the future of cultural innovation.

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Kikubari: Attention to Detail
Brand Strategy & Marketing, Global Perspectives, Personal Field Notes Sean Tucker 10/14/25 Brand Strategy & Marketing, Global Perspectives, Personal Field Notes Sean Tucker 10/14/25

Kikubari: Attention to Detail

In Japan, detail is an act of care. From Starbucks baskets to the spirit of kikubari, discover how small gestures shape culture, service, and design.

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