Jeans vs Genes: The AE Conundrum

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗸𝗻𝗼𝘄 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗼 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲, 𝗮𝗻𝗱 𝗻𝗲𝘃𝗲𝗿 (𝗿𝗮𝗿𝗲𝗹𝘆) 𝗹𝗼𝘀𝗲 𝘀𝗶𝗴𝗵𝘁 𝗼𝗳 𝗶𝘁. 𝗜𝘁’𝘀 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗗𝗡𝗔.

In a world overflowing with short-term gratification, the real challenge is staying true to your core while still evolving. That’s what separates brands that merely sell from those that shape culture.

I recently had the pleasure of exploring this topic with Christine Russo on her podcast, "What Just Happened," where we delved into one of the most recent and controversial campaigns and the more profound truths behind brand endurance.

Check it out…

“Christine Russo, host of What Just Happened sits with Sean Tucker, brand marketing expert, for a thoughtful conversation on what it truly takes to build enduring brands in today’s volatile media and cultural environment…”